With DVDs fast becoming relics and box office numbers stagnating, movie studios are looking to toys and other licensed products to raise revenue.By BROOKS BARNES from NYT
Business Day
At Warner Bros., Former Disney Exec Leads New Charge on Merchandise
With DVDs fast becoming relics and box office numbers stagnating, movie studios are looking to toys and other licensed products to raise revenue.By BROOKS BARNES from NYT
Business Day
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