Companies spend more than $1 billion on TV ads tied to the men’s basketball tournament, but none of them can use the names or likenesses of the athletes.By SAPNA MAHESHWARI from NYT
Business Day
N.C.A.A. Tournament Ads Work Around Glaring Absence: Players
Companies spend more than $1 billion on TV ads tied to the men’s basketball tournament, but none of them can use the names or likenesses of the athletes.By SAPNA MAHESHWARI from NYT
Business Day
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