How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared...Please visit Search Engine Land for the full article.
from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
via Brett Middleton
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