Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.By JOHN KOBLIN and SAPNA MAHESHWARI from NYT
Business Day
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.By JOHN KOBLIN and SAPNA MAHESHWARI from NYT
Business Day
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